Research Article Volume 3 Issue 1
Received: January 11, 2020 | Published: January 22, 2020
Using Hofstedes theoretical framework to assess Long Term Orientation-from both the revised VSM08 questionnaire and the modified scale of Bearden et al. a survey was conducted in Brazil, China, Colombia, India, Portugal, Romania, Spain and Turkey, through which 1452 valid answers were obtained.
Keywords: hofstede’s model, long-term orientation, cultural dimensions
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