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Research Article Volume 17 Issue 2
Behavioral economics (BE): a neuroeconomic alternative to the paradigm of bounded rationality
Torben Larsen
Received: March 17, 2026 | Published: April 3, 2026
Citation: Larsen T. Behavioral economics (BE): a neuroeconomic alternative to the paradigm of bounded rationality. J Psychol Clin Psychiatry. 2026;17(2):68-73. DOI: 10.15406/jpcpy.2026.17.00855
Abstract
The ruling dogma on Bounded Rationality (BR) is much criticized, but no alternative is yet acceptable! Neuroeconomics is a new multidisciplinary field by Economics, Psychology and Neurology based on the Triune Brain Model (TBM). TBM constitutes cognitive dialectics, where Ventromedial PFC generates intuition. The Dorsolateral PFC does cognitive analysis . Neuroeconomic trials identify general riskwillingness as cognitive parameter ruling economic behavior. Risk-willingness orders Tempers in a positivist Behavioral Economics (BE) that guides individual economic behavior towards practical competences, such as: a) Sensitivity-training for collaboration by the Dohmen Scale on General Riskwillingness including, too, familiarity with “Pilot-in-the-plane” entrepreneurship. b) Stress-management by meditative in-depth-relaxation. In the short-run the stresshormones decline. In the long-run health expenditures decline. Economics is Utilinarism operated in Medicine as Quality-Adjusted Life Years (QALY). As a common outcome of BE QALY enables integration of collective policies for the common best. The following collective values are identified: a) Universal Basic Income (UBI) is a shortcut to equality improving total welfare, because Economic solidarity is a psychological parameter of QALY . b) The economy can be greened by subsidizing alternatives to fossil energy (ES). The Paris Agreement 2015 can implement ES. The best preliminary budget for such project is, that it requires a contribution of 0.8-1.2% of GDP in 5 years from each of the industrialized members in accordance with their CO 2 emission. The PA15 is expected to “auction” their funding among green energy projects for the most effective green projects by private and public organisations.
Keywords: neuroeconomics, triune brain, Big5 taxonomy, UBI and sustainable development
©2026 Larsen. This is an open access article distributed under the terms of the, which permits unrestricted use, distribution, and build upon your work non-commercially.